Blogging is storytelling.  Done well it’s a paradigm shift, redirecting business conversation toward what matters: making a difference in people’s lives.

I believe that wherever the Internet unites compassion and engaging stories, communities gather – and that what can be done with such communities is yet to be imagined.

I’m Sandy McDonald and I’m an online marketing coach, author, blogger and TEDx speaker:

SandyMcDonald_TEDx

After 22 years running a marketing communications company, I began using purposeful blogging to launch and grow a vast global community that helps orphaned children in Africa.  My TEDx talk Tell your story, save a life is based on this experience and explains how a simple story can enrich, change and even save lives. My book, Get it right online: Build a clan and supercharge your business, details the framework for accomplishing this.

I now work with fledgling and established business owners to clarify their messages and make breakthroughs in the online world. I help them develop robust platforms to communicate their stories and build loyal clans, as both a business development and personal growth practice.

I’m known for converting complexities of the Internet into practical and life-changing opportunities for business owners seeking to supercharge their companies AND their lives.

Email: sandy@whyyoumustblog.com

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